Affordable
Multi-family Homes
Our Vision
It’s a vicious cycle. Rent goes up, but your pay doesn’t. Before you know it, you’re paying more than half your income toward housing expenses and just staying alive requires living paycheck to paycheck. But without savings, investments or expendable income, this is the new normal. So what’s our solution? J2Housing was created to break that cycle. By offering quality, affordable housing that is capped at 30% of a resident’s wage, those that are rent-burdened can finally save money with dignity, building wealth for possibly the first time in their lives.

The Housing Crisis
Why it Matters
In the last decade, median home values in Seattle have increased by 80%. Meanwhile, King County's median family income has only increased by 55%. In turn, rent prices are up as well and housing supply has simply not kept pace with demand. This imbalance has left many paying more than half their wages toward housing, with little room for financial growth. But it doesn’t stop there. In addition to those facing the financial burden of the housing crisis, the city suffers as well. Studies show over 34,000 workers in jobs paying less than $40,000 per year are currently commuting more than 25 miles from their homes to jobs located in Seattle, and this number is expected to double by 2030. This directly conflicts with the state of Washington's green initiatives, creates additional cost for road maintenance, and removes millions of dollars from Seattle's economy.
A Powerful Vision
Housing Equity for Seattle
J2Housing has teamed up with over a dozen private and public entities in the Seattle area and greater state of Washington to begin construction on equitable workforce housing, improving the health and well-being of its residents while also enhancing neighborhoods of opportunity. This also means empowering small community businesses and working collaboratively with government agencies and community leaders to create equitable housing policies that eliminate racial and rent-burdened disparities toward the BIPOC community and other marginalized persons.
J2Housing Corporation is a Washington-based 501(c)3 nonprofit affordable housing developer that builds and holds its multifamily assets to ensure our residents experience long-term rental stability.
Building quality affordable homes in neighborhoods of opportunity so no working person is rent-challenged in the state of Washington.
- For Whom: Rent-burdened BIPOC (black, indigenous, and people of color) individuals and families earning between 30% and 80% of the area median income (AMI) in the state of Washington.
- Who: J2Housing Corporation, a Washington-based 501(c)(3) nonprofit affordable housing developer, and our collaborative public and private partners.
- What: Annually constructing 500+ affordable, multifamily, mid-rise homes in desirable transit-oriented urban locations.
- When: Constructing at least 500 multi-family affordable homes commencing by 2024 through 2028.
- Where: Serving the state of Washington.
- How: Annually acquiring MUP-approved multifamily assets—starting construction within 12 months of acquisition with new shovel-ready affordable housing developments.
- Why: Nearly 46,000 working households in Seattle are spending more than half of their incomes on rental housing costs, displacing long-term residents and excluding more than 34,000 BIPOC and modest-wage workers. Without more construction starts of quality affordable housing for working households, this latent demand will double citywide by 2030.
Meet Khevin Pratt
Founder and CEO
Because of my past experiences, I am passionate about providing opportunities to others. For most of my life, I spent more than half my income on housing. The severe rent-burden strain left me hopeless because I could neither build an adequate savings account nor afford good healthcare. So I truly understand our residents' plight in cities like Seattle that have not produced sufficient or reasonably-priced housing for the community. As a result, I inaugurated J2Housing— an organization focused on constructing quality, affordable homes in highly supply-constrained markets on the West Coast. I see myself in every one of our residents, and I believe we can create a more hopeful future together.

Our Board of Directors
Dennis Williams
Dennis Williams
Treasurer
I have had the privilege of helping clients make thoughtful financial decisions for over a decade. I enjoy helping clients identify life’s priorities and structuring finances around them. This involves tailored investment and risk management strategies that keep current and future tax implications in mind. Every client is taken through a process that explores preferences (ESG/SRI investments are the standard), methods of protection (tax and insurance strategy) and finally peace of mind (estate planning). With a “family office” approach, we have access to high-level expertise that is introduced when appropriate.
I value partnership, trust, transparency and community. I enjoy crafting holistic and personalized financial strategies that are impactful. I am grateful for the opportunity to be a resource for busy professionals, families and small businesses.
It’s all about consistent growth toward the financial goals that matter most to you. One thing I know for certain is that life is dynamic and your financial plans should be too. Let’s go farther, together.
Michael Fornerette
Michael Fornerette
President
I’ve worked as a Loan Officer for over 25 years with over 20 years of experience as a Branch Manager in the greater Seattle area where I’ve spent most of my life. My team is committed to providing the best possible service to my clients because I understand the importance of good value in times when the real estate market isn’t always offering it.
We’re proud and grateful for consistent industry recognition for our dedication to customer service, and consistent top production performance in the mortgage business.
· Top 1% Mortgage Originators in America 2012 Through 2021
· Top 200 Mortgage Originators in America 2018
· Scotsman Guide: Ranking in the Nation’s Top Originators 2016
· Washington State Housing Finance Commission: Premier Partner 2015-2018
· WAMP Business & Humanitarian Award 2016
· Chairman’s Club & Circle of Honor Top Producer
· The Core Advanced Graduate
At Fairway Independent Mortgage, my team is focused on providing a local, customized, concierge experience for our clients, rather than a hands-off, online-only approach popular with internet mortgage conglomerates.
Our customers are parents in the school drop-offline every morning, the owners of our favorite local coffee shop, teachers, veterans, and the families we see at the park. Our customers live in the same Pacific Northwestern Communities that we do. And we love working together to bring them home.
Michael Fornerette
Ashlee Hall
Secretary
Ashlee has had an extensive career in consumer and business finance with over 10 years in the banking industry in the Greater Seattle Area. During this time Ashlee has had the privilege of bringing financial education and wellness to the local communities she has served. Ashlee has a strong background in business development with a focus on team alignment, community engagement and finance strategy. Building meaningful partnerships and connections is one of her biggest passions.
Ashlee has a strong background in Real Estate and Land Development as well. With significant savvy and technique to move with the changing market, Ashlee has been able to be a trusted advisor for both commercial and residential Real Estate clients for many years. Her heart for service shows in every interaction while striving to make an impact with every step.
Michael Fornerette
Juanita Johnson
Board Member
Juanita is an accomplished Information Technology (IT) professional with over 20 years of business experience, including working for a fortune 500 transportation company based in Omaha, NE. As a former entrepreneur, Juanita knows what it takes to run a business. She was born in Omaha and has lived in North Omaha for many years, and she has a long history of leading and working with community and professional organizations. Juanita loves North Omaha and understands its challenges. As a minority single parent who has faced and overcome adversity, Juanita is a strong African American woman who represents a new voice for change.
Juanita understands North Omaha’s rich history and potential and believes now is the time for change. Increasing access to good jobs, addressing educational gaps, and tackling health disparities are just a few of the issues she is passionate about. Juanita has a record of taking issues to local leaders and officials in the community and private sector. As president of the Long School Neighborhood Association for seven years, Juanita advocated for affordable housing, leading to recognition by the City of Omaha and Neighborhood, USA. As Chairperson and founder of the 24th Street Corridor Alliance, Juanita coordinated the development of a COVID-19 Resource Guide, a community health initiative designed to assist small businesses and families cope with the effects of the pandemic.
Juanita has been a member of Blacks In Government since 1993. One of the largest African American professional organizations in the United States, Juanita has held various leadership positions, including Secretary, Region Seven Vice President, and Treasurer. Currently she serves as the organizations’ Delegate for Nebraska and organizes the annual business meeting.
Michael Fornerette
Jimmy Ng
Board Member
Jimmy has had a tremendous career with just shy of 20 years in the banking industry with a primary focus on Business and Commercial Banking. Jimmy has been a strong leader in the communities he serves from working with business owners to achieve their financial goals to giving back personally. He is adept at finding what is important to his clients and guides them to see how they can run their business more efficiently. Jimmy is a born leader and is passionate in all that he does.
Michael Fornerette
Rudy M. Bessera
Board Member
Rudy M. Beserra is the Vice President of Latin Affairs for The Coca-Cola Company. Mr. Beserra has made his career as an advocate and voice for the Latino community. Since 1989, Mr. Beserra has strengthened Coca-Cola’s bridge to hundreds of Latino organizations and small businesses in the U.S. Prior to Coca-Cola, Mr. Beserra was Special Assistant to President Ronald Reagan on Latino and small business affairs.
Mr. Beserra is an active member of a number of prominent Latino focused organizations, including LULAC (League of Latin American Citizens), the National Hispanic Caucus of State Legislators, and the University of Texas-Pan American Foundation Board of Trustees. Mr. Beserra is a past chairman of the Hispanic Scholarship Fund.
In 2011, Mr. Beserra received the NFL Hispanic Heritage Leadership Award. Also in 2011, Mr. Beserra was awarded the Hector Barreto “Con Ganas” Award at the USHCC (United States Hispanic Chamber of Commerce) convention in Miami, FL for his advocacy promoting Latino businesses in the private sector. A native of Albuquerque, New Mexico, Mr. Beserra lives in Atlanta with his wife and two daughters.
Michael Fornerette
Khevin Pratt
Bio
Khevin Pratt is a strategic thinker with a big-picture mindset and extensive expertise and experience in affordable housing acquisition, financing, development, and operations. Most recently, Khevin served as the Director of Real Estate Development at SouthEast Effective Development (SEED) in Seattle, Washington. In that role, Khevin provided insightful vision and guidance in coordinating the organization’s new community development pipeline program as part of SEED’s new five-year affordable housing strategic plan. Prior to that, Khevin served as the Director of Real Estate Development at Southwest Solutions in Detroit, Michigan. He led a team of award-winning experts to create a new real estate portfolio of more than 2,000 affordable units integrated with other mixed-use commercial development. Khevin has also provided a wide range of mixed-use development consulting services to numerous affordable housing agencies around the country.
Additionally, in collaboration with talented real estate professionals nationwide, Khevin has more than a decade of expertise and experience in underwriting and constructing mixed-use affordable housing developments using Low-Income Housing Tax Credits and 501c3 tax-exempt bond transactions. In August 2022, Khevin started J2Housing Corporation with a mission to significantly increase the City of Seattle’s workforce housing supply for the currently underserved Black, Indigenous, and People of Color (BIPOC) households spending more than 30% of their wages on housing. In doing so, he seeks to address the severe underproduction of workforce housing in the state of Washington. Towards this end, Khevin has assembled a new portfolio of beautifully designed multifamily residences in transit-oriented neighborhoods of opportunity throughout the Seattle metropolitan region.
He has the capacity to energize and inspire a team of real estate professionals, creating a resilient and innovative team culture. Khevin earned his Bachelor of Science degree in Society and Environment from the University of California, Berkeley. He also holds a Master of Science degree in Real Estate Development with a focus on Sustainable Development from New York University. He is currently completing his PhD at Capitol Technology University, with a focus on feasible affordable housing investment strategies for stimulating the rebuilding of America’s Critical Affordable Housing Infrastructure.































